Candela Executive Search has supported Sears Holdings Corporation in the placement of Lila Rasekh as Director of Pricing. In this position, Rasekh will play a critical role in the development of overall SHC pricing philosophies, principles, guidelines, and methodologies as well as the use of competitive benchmarking to drive improved retail sales, margin and customer price perception.
Rasekh joins Sears from Hotwire/Expedia where she served as Senior Manager of Pricing and Revenue Management. Previously, she spent two years with Gap working in brand strategy, which included pricing analysis. Rasekh holds a PhD in Management Science and a Masters in Applied Math.