Here is our brand story about how we offer real

value.

Brand persona

Our brand personality is defined by the following values and attributes:

Collaborators

We identify, engage and deliver talented leaders for our partners, whilst working with integrity and transparency.

Dynamic

We are flexible in our approach and deliver custom searches, based on our partners’ needs.

Tenacious

Our proven process is rapid, thorough and rigorous. Tireless in our pursuit, for excellent talent.

Diligent

Our team are quick, meticulous and personable when showcasing the best candidates.

Unpretentious

We make hiring exciting, enjoyable as we are sincere and thoughtful, when sharing our results.

In two words, what is Candela?

1. Tenacious

Our word palette:

Firm, fast, persevering, persistent, determined, dogged, strong-willed, tireless, resolute, patient, purposeful, diligent, assiduous, staunch, steadfast, untiring, unwavering, unswerving, unshakeable, unyielding...

2. Trustworthy

Our word palette:

Reliable, dependable, honest, full of integrity, worthy of trust, honourable, upright, principled, true, ethical, virtuous, responsible, sensible, level-headed, loyal, faithful, unwavering, secure, reputable...

Colour

Our colour, defines our approach.

We are warm and welcoming, calm and familiar, always aiming to bring vibrancy, wherever we can.

Colour palette.Extended colour palette.

Typography

Our typeface defines our tone of voice.

Available from Google Fonts:

IBM Plex Sans and Serif.

Plex Sans:

We use this large and light in a clear and welcoming way. We also use this small to make any information easy to digest.

Plex Serif:

We use this in traditional formal settings. Clear bold headlines, that command attention and define confidence, as experts in our field.

H1 Heading 50/56px

H2 Heading 38/40px

H3 Heading 30/40px

H4 Heading 21/28px

H5 Heading 15/20px
H6 Heading 13/20px

Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. 13/30px

“Train people well enough so they can leave, treat them well enough so they don’t want to.” 18/22px
— Richard Branson, Founder of Virgin Group
  • Item one 13/20px
  • Item two
  • Item three

Photography

Here are some considerations of how to use or commission photography.

The following imagery aims to portray the brands personality. All people shown, are representative of the tone and attitude of Candela and are therefore warm, experts in the their field and feel honest and approachable leaders.

Specfications

Team Portraits: Width 1024 pxls / Optimised File Size 150KB / Format .jpg

Photographic Direction.

Patterns

Here are some examples about our brand patterns and tones.

These patterns and textures are used to grow the brands DNA and first impressions, throughout all touchpoints. They all derive from the master 'Concentric Maze' logo however are abstracted to support and never a direct enlargement.

Specfications

Title: Width 1920 pxls / Optimised File Size 150KB / Format .jpg

Brand patterns.Brand pattern.Brand pattern.Brand pattern.

Motion

This is how we create motion and fluidity.

Similar to the brand's 'Pattern' our motion graphics are defined as concentrical searches and sweeps to reveal hidden qualities, attributes and values.

Specfications

Title: Width 1920 x 1080 pxls / Optimised File Size 1-5mb / Format Lottie .json