Most leading retailers already heavily invested in creating the technical capability needed to capture vast amounts of raw data appropriately, and now focusing on improving the manner and speed with which insights can lead to change across the organization.
The emergence of new digital and social shopping channels has offered retailers unprecedented access to customer information and – combined with the cloud and advanced analytics capability – customer insights are now one of the key battlegrounds in the global retail space.
Organizations make decisions based on analysis of data to:
Benefits of business analytics include: